Behind the scenes, Martha Villavicenzio plays a vital role in the success of Big Als Baking Co. as the Administrator and Media Manager. With a background in law for over 30 years and a passion for marketing and communications, Martha brings a unique blend of skills to the team. She has a Bachelors in Business Administration, she navigates all business matters, manages social media accounts and promotes the business. Martha's attention to detail and dedication to excellence ensures that Big Als Baking Co. maintains its reputation as a trusted and beloved bakery in the San Diego area. With Martha's expertise, the business continues to thrive and connect with customers both online and offline.